An interested visitor who has been touring through your site has finally come to just what she is looking for and is about to make a purchase. It's a sunny afternoon, and her cat, who happens to be sitting on the moss under the visitor's large fifty-year-old snow-rose bonsai tree, suddenly jumps down, and the priceless tree topples over.

In the blink of an eye, your visitor leaves your site, and your sale is dust - unless you have had the foresight to employ an autoresponder that has captured her email address. If you have installed an autoresponder, you can then follow-up with her, and in all probability, make the sale when the poor woman has finished repotting her precious bonsai.

Autoresponders are wonderful, versatile programs that do so much more than just automatically reply to your email.

Here are a few ideas that will help you to creatively and productively use your autoresponder to convert the casual visitor into a profitable customer. Use your autoresponder to:

1. Publish a newsletter. Certain quality autoresponders will manage subscriptions. Your newsletter can keep visitors enlightened about services or products, while building your
reputation as a credible expert in your particular business.

2. Publish a newsletter only for your affiliates. Inform them of sales and promotional material that they can use to
boost their commissions. Include ways that they can use to promote your business.

3. Write reviews. Cover books, software, music, e-books, movies, etc., and put each review in an autoresponder.
Review your affiliate programs, using a link to your affiliate's page in your autoresponder.

4. Distribute your articles. Writing and distributing targeted articles is a compelling tool to build your business credibility, bring traffic to your site, and increase your sales potential. If your articles contain rich
information, many editors will print what is known as a resource box for you. Then promote your master list. Additionally, include your publishing guidelines so your affiliates can add their articles to your list.

5. Institute mailing lists. Tell subscribers to your articles when you've written new ones that they may want to publish in their own newsletter or website.

6. Automate your sales approach. Use an ad to ensure repeated exposure of your message, which has been proven to increase sales. Put your autoresponder address where a visitor will be exposed to many marketing materials. This multiplies the chances of converting visitors into customers. For example, if
you're selling a particular product, put testimonials about how sensational it is on your autoresponder, and add a detailed, captivating description of your product.

7. Distribute advertising. Say you sell advertising on your website or your newsletter or e-zine. Set your autoresponder to send the information about rates and how to place an ad automatically to all prospects' email addresses. Then have your autoresponder follow-up. It can also send mention of any special deals you are currently offering.

8. Distribute an email course. Each day, have your autoresponder send out another lesson. Just be sure that each lesson has superior content - not a sales pitch.

You can include tips centered on a different topic for each lesson, discussing how your product will benefit the reader. Include the obvious benefits the visitor will reap by purchasing your product. Make sure to include a paragraph or two at the end of each lesson seducing your prospect to consider making a purchase.

9. Automate a reminder after a visitor has completed your course. This will increase the
possibility of sales from visitors who have taken your
course but are dragging their feet about actually making a purchase. You can use these reminders to promote new products or services, and the products and services of your affiliate programs.

10. Publish free reports. This gives your visitor an idea of the type of information you can furnish and the quality of your product or service. Make sure these reports are not sales letters or you will more than likely lose a potential customer than gain a sale.

11. Distribute trivia quizzes and place the answers in an autoresponder. Your guest will be motivated to request your autoresponder, and you'll have
a record of the visitors' email addresses. Or create a contest and have any visitors that enter send their replies to your autoresponder. Your autoresponder can be set-up to send them a confirmation.

12. Offer a trial version. Give prospects a sample of your ebook, course, software, membership, etc. People who are exposed to a little taste often end up wanting the whole pie. You can also offer them a free trial from
your website. Set up your autoresponder to give specifics on how to get their free trial, and then make sure to follow-up to try and close the sale.

13. Link to hidden pages on your autoresponder. A hidden page could be your affiliate page that contains graphics, promotional articles, and text links that interested affiliates can make use of. Instruct visitors that they may have free access to your affiliate page by simply requesting your autoresponder. You will then gather a list of visitors who may be potential affiliates.

14. Use an autoresponder on your order page. Post a request form for visitors to be notified of special offers or discounts in the future.

15. Put your links page on your autoresponder. It should contain up to fifty links that would be of certain interest to your visitors.

Now that you have proof that autoresponders can be used creatively, see if you can come up with some brilliant ideas of your own!

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